The Company

Thanks to the expertise and involvement of our staff along with the application of the latest technology, we have created and maintain the prestige of a brand: LAFUENTE^®

The mission of the company is to provide solutions for individual transport by means of:

• The design of towbars, trailers and towbar systems on the towbar ball that comply with the applicable Rules and Regulations and that, in addition, are made available to customers in the best economic, aesthetic and practical conditions (utility and ease of installation). ).
• A manufacturing process that ensures the quality of the products.
• An agile and close service and attention, both in the sale and in the after-sales.

A Lafuente client is the principal member of our organisation

José Morales

Managing Director

Since our founding in 1976, we have specialised in the manufacture of Trailers, Towbars and Towbar-Mounted Cargo Carriers, with a strong commitment to meeting the needs of both national and international markets. Our goal is to uphold and continuously improve our quality standards to deliver products and services that exceed customer expectations worldwide.
Management views the organisation as a system of processes focused on both internal and external customers. We are dedicated to ensuring the highest levels of efficiency and effectiveness across all operations, while maintaining an unwavering commitment to continuous improvement. In doing so, we are mindful of the economic, environmental, social, and labour impacts of our activities

Mission

Our mission is to consistently deliver value through our products and services, meeting the current and future demands of our customers both domestically and internationally. We achieve this by:

• Designing products that comply with international standards and regulations, while adhering to strict criteria of cost-effectiveness, aesthetics, affordability, aesthetics, safety, and ease of installation.
• Ensuring defect-free manufacturing through the use of high-quality materials to present a flawless end product.
• Providing efficient service and support throughout the entire process, from sales to after-sales, guaranteeing unfailing deliveries and adherence to agreed deadlines.

The organisation’s strategy will be based on:

• Building a skilled, motivated and diverse team to achieve our global objectives.
• Implementing methods and techniques for continuous improvement across all areas of the organisation, with a focus on innovation and adaptability to meet the needs of the international market.
• Investing in technology to remain current and competitive on a global scale.
• Pursuing efficiency and leadership in all our responsibilities while striving for excellence in every operation.

Values

• Integrity, both personal and professional, in all our dealings with customers, suppliers and employees, both within and outside the organisation.
• Encouraging self-responsibility in every individual to identify and enhance processes and work areas, fostering a culture of continuous improvement.
• Promoting engagement and a sense of belonging within the company, fostering a collaborative environment and teamwork.
• Upholding a sense of organisation, cleanliness and professionalism in all our daily activities, both work-related and recreational, reflecting our dedication and commitment to excellence.

The Management

January 2024

The Market: Our company's commercial policy includes a process of international commercial expansion. Our export plan allows the distribution of our products in an important geographical area, concentrating on the following geographical areas: European Union, other Mediterranean countries and Latin America.

Lafuente^® conceives its Corporate Social Responsibility as an inalienable vocation of service towards its environment, a set of values ​​that the company projects both internally and externally and that refer to the Quality, the Environment, Safety at Work, relationships with collaborators, suppliers and customers, transparency and a long list of freely assumed commitments. The spirit of continuous improvement that characterizes Lafuente^® and its workers, joins the challenges of our time, both social and nature itself, and a business strategy in which economic results and good management are inseparable from business ethics and other business responsibilities. Our will as a company and as people is to contribute, to the extent of our possibilities, to the generation of wealth and employment, as well as to develop our service provision with our own style.